The real estate industry is under threat because our businesses are not supported to service our customers by traditional technology. If you’re providing poor service customers will say you’re providing poor service. If you provide outstanding, exceptional, differentiated service, they will talk about that. That is the true driver of a brand. Our journey with Rita., our digital employee platform, recognises that the problem is based off an agent’s genuine lack of time to do the work they want to do. Now, that’s not an excuse, that’s a reality.
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